Manager:one system for the whole storeA clothing store that runs on its own. Over the last four months the AI has taken over round-the-clock monitoring, sped up the catalog and made the ads work harder.
1 · Monitoring
An online store breaks without making a sound. Here an AI checks it day and night, finds the errors, fixes them and writes to you only when needed.
23days
37days
111errors in one day
2×the real price
28installment purchases lost
2 · Catalog
The AI optimizes the photos and writes each product's description from the photo. We wrote the prompts: the store uses them and uploads the result to the site.
Photo readyRib-knit viscose pullover that adds depth and character to the knit. The trucker collar can be worn up or open, while the full-length front zip means you can also wear it as an alternative to a cardigan. The viscose gives the knit a soft hand and a fluid drape, pleasant to wear and easy to fit into everyday outfits.
to write the listing for just 1 product
to write the listings for the whole catalog
3 · Ads
The AI reads the numbers, suggests what to change and prepares the creatives. Campaigns are switched on only after a person's go-ahead.
Two different readings, one question: what is worth pushing today?
Catalog carousels sell but don't build an audience. Sponsored organic posts build an audience but don't sell.
Judging them all on return would shut down the machine that feeds the profile. The real return is calculated on the store's revenue, not on the number Meta reports.
A dynamic product group fills and empties itself: an item enters the ads when it has the right sizes and leaves when they run out.
Availability is read on the sizes, not on the product. With a single size in stock the product still shows as available and the ads keep paying: it happened with a suit that had 3 sizes in stock out of 66 and was the top for visits from the ads.
campaigns
ads created
went live
In six weeks. We don't judge the return of the most recent campaigns yet.
In numbers
distinct faults found
in 28 daysads created in 4 campaigns, 46 went live
in 6 weeksplugin updates checked one by one, all without problems
in 4 daysThe website
In these months we rebuilt the website too.
A new look, built on the brand's identity. Here, the new product page.
Nine entries: garment types, new arrivals and outlet. Whoever is searching finds the right category right away.
An improved purchase process.
Want to see more cases? Systems already at work in other businesses, with their numbers.
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