Real Estate
How Rossi Realty Doubled Viewings in 30 Days
Client
Rossi Realty
Location
Milan, Italy
Revenue
€2 – 5 million
The Challenge
Before engaging Automis.ai, Rossi Realty was:
- Missing 30% of inbound property-tour inquiries (an average of 90 missed calls per month)
- Relying on two full-time staff members spending 20 hours/week on manual follow-up emails and call-backs
- Suffering a 25% no-show rate for scheduled viewings
Our Solution
Audit & Discovery (Week 1)
- Conducted a 2-hour kickoff with CEO Marco Rossi and the sales team
- Mapped the entire inquiry funnel: ad click → landing page form → call routing → agent follow-up
- Identified three bottlenecks: No 24/7 call coverage, Manual transfer of form data into Pipedrive (average 4 hours/day), No automated reminders for booked viewings
AI Receptionist Build (Week 2)
- Scripted and deployed a white-labeled Voice AI agent
- Handled 24/7 inbound calls, qualified callers ("Budget? ✔️" / "Preferred neighborhood? ✔️"), and offered available viewing slots
- Transferred high-intent leads directly to live agents during business hours
System Integrations (Week 2)
- Calendly ↔ Pipedrive Sync: Automated creation of "Tour" events in Pipedrive with complete contact data
- Zapier Workflow: On each booking, triggered SMS and email reminders 24 hours and 1 hour before the appointment
Automated Follow-Up (Ongoing from Week 3)
- For no-response leads, launched a 3-step nurture sequence:
- Immediate email recap of property details
- SMS reminder after 12 hours
- Personalized WhatsApp message after 48 hours
The Results (First 30 Days)
| Metric | Before | After | Impact |
|---|---|---|---|
| Inbound Calls Answered | 210/month | 330/month | +57% |
| Missed-Call Rate | 30% (90 calls) | 0% | –100% |
| Scheduled Viewings | 40/month | 65/month | +62.5% |
| No-Show Rate | 25% (10 no-shows) | 10% (6 no-shows) | –60% |
| Agent Follow-Up Time | 80 hours/week | 20 hours/week | –75% |
| Estimated New Commission Pipeline | €15,000/month | €45,000/month | +300% |
Automis.ai transformed how we handle inquiries—every lead is captured, qualified, and booked. Our agents focus on closing, not chasing calls.
Marco Rossi
Managing Director, Rossi Realty
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