Home Services
CoolHome HVAC Increased Appointments by 120%
Client
CoolHome HVAC
Location
Turin, Italy
Revenue
€1 – 3 million
The Challenge
CoolHome HVAC struggled with:
- Low ad ROI: Meta ads generated 1,200 clicks/month but only 60 qualified leads (5% lead rate)
- Missed After-Hours Calls: 40% of emergency requests came outside business hours, leading to lost revenue
- Manual Scheduling: Office staff spent 15 hours/week coordinating appointments and follow-ups
Our Solution
Targeted Advertising (Weeks 1–2)
- Refined Meta campaigns toward high-intent audiences (homeowners within 5 km radius)
- A/B tested 3 ad creatives (emergency repair, seasonal maintenance, new installation)
- Increased lead rate from 5% → 12% within two weeks
AI Receptionist & Voice Automation (Week 2)
- Deployed a 24/7 Voice AI agent to answer emergency and routine inquiries
- Script captured service type, location, and urgency, then offered slots or escalated to on-call technicians
Workflow Automations (Week 3)
- CRM Integration: Leads from ads and calls auto-logged in Pipedrive
- Appointment Flows: Immediate SMS confirmation upon booking, Reminder SMS 2 hours before service, Follow-up email requesting feedback and reviews
Ongoing Optimization (Weeks 4–6)
- Weekly ad-budget adjustments to favor top-performing audiences
- AI-driven nurture sequence for leads who didn't book immediately (email → SMS → WhatsApp)
The Results (First 30 Days)
| Metric | Before | After | Impact |
|---|---|---|---|
| Qualified Lead Rate | 5% (60 of 1,200) | 12% (180 of 1,500) | +7 pts |
| Inquiries Handled | 180/month | 310/month | +72% |
| AI-Minutes Used | — | 120 minutes | — |
| Appointments Scheduled | 50/month | 110/month | +120% |
| Admin Scheduling Time | 15 hrs/week | 3 hrs/week | –80% |
| Estimated New Revenue | €8,000/month | €18,000/month | +125% |
By combining smart ads, AI automations, and our Voice AI receptionist, Automis.ai doubled our scheduled jobs in a month—without hiring extra staff.
Marco Bianchi
Operations Manager, CoolHome HVAC
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